For instance, if the guest is coming for a vacation, the package may include a sightseeing trip, and business visitors may be given access to meeting rooms. Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. They can promote their services to guests instantly. The convenience and accessibility of mobile keys has ensured the “keyless entry” trend has become an indispensable part of the modern hotel industry. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. Virtual Booking Processes. There are already websites that compare deals and offers from various websites, and with technology advancing, the day is not far off when potential guests can experience their room in a virtual reality setting, before making a booking. As a result, the hotel staff can better distribute their resources and dedicate their time to providing more personalised services. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. The Internet of things within the Hospitality Industry integrated because technology offers many benefits that are relevant to the hotel industry. Amazing Opportunities: If you love variety, you’ll also love the fact that working in hospitality is … As the Oracle Hospitality report mentions, 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Currently, the internet is that place. Try to imagine an AI-enabled hotel where technology is responsible for everything. to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. This technology is only available in a few countries as of now, and there is no doubt that the hotel industry will have to embrace it; first, to get ahead of the competition, and second, to adapt to the needs of customers who already have 5G devices. Hotels that do not embrace technology and facilitate such options for their guests stand to miss out big time. But the advantages of technology for the hotel industry are not just limited to the guest experience. They can promote their services to guests instantly. Automated reminders and scheduling. New technologies can help hotels and travel companies add value to their guests’ experiences, and this opportunity should not be missed. Digital keys play a major role in providing a more convenient and improved guest experience. That’s why hotels place advertising brochures in every single room. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage Dean A. Koutroumanis University of Tampa The changing face of technology has played an integral role in the development of the hotel and restaurant industry. Pro: Answering Guest Questions on Hotel Premises Today, hospitality professionals can provide information about their hotel via a single tablet. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. What has really caught the eye of travel professionals is the way VR can replicate real destinations. Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. They are used to getting information fast, reaching anything with just a click, and being the first to experience and share new experiences and innovation. Areas of impact of Information Technology on Tourism and hospitality industry. Guests often don’t have visibility over a hotel’s entire suite of services and facilities. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. Information technology in Hospitality Industry 1. The future holds much more promise. The augmentation and contribution of air travel as a means of transporting tourists to different locations is an important contribution of technology to the hotel industry. 6 Benefits of Technology in the Hospitality Industry 1. Voice technology can act like a virtual butler, offering to make reservations or provide information about the local area. Trivandrum. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether. The IoT adds smartness required to deliver quality services to the customers and to enhance the performance of business operations. Hotel management teams can use these insights to improve overall guest services. Inevitably, the course of every industry will continue to evolve, incorporate and need more technology to be successful. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. “Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. Advertising and content can be au… By using a mobile key, the guests can directly access their room. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. Businesses unable to quickly adapt to new technologies face the  risk of falling behind the competition. Marketing professionals are trained to follow the money, and this means engaging customers where they naturally congregate. To make check-in process more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots to store luggage. Dubai business apps can help in branding and customer engagement, iOS applications can empower your business, Cloud Service Models Saas, IaaS, Paas – Choose the Right One for Your Business, Top 6 Tech Stacks That Reign Software Development in 2020, Top Technologies Used to Develop Mobile App, A Detailed Guide to Types of Software Applications. They can send mid-stay surveys to check in on their guests and ensure they’re enjoying their experience. As you can see, technology plays a big role in the hospitality management industry for guests, management teams and staff. Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. They are more likely to take official communication, even if true, with a pinch of salt. In such a state of affairs, hotels are increasingly investing in enhancing their social media presence through brand ambassadors, brand advocates, influencers and others. There are many opportunities to also offer personalised promotions and targeted campaigns. At WeBee, we create branded apps so your hotel to increase guest engagement and staff productivity. 1. Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. A marketing automation suite makes it possible to customize interactions with guests, send automated emails to guests as required, and do more with less effort. The mobile key offers authorised users with digital access to specific secured doors in the property. All rights reserved. That means the need for visiting the front desk to pick up their key is eliminated. This allows hotels to communicate with guests before, during and after their stay, as well as upsell or cross-promote products and services. Mobile check-ins can give guests the chance to skip the traditional front desk procedures and instead start enjoying the facilities immediately. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways. Both customers and businesses can benefit from improved communication, reservations, and guest service systems. One the fastest growing tools for internet marketers today is social media. Any hospitality busine… If you want to adapt your hotel business to the digital world by building your own branded app, you can. While it sounds like something that movie directors should consider for their next project, having such an establishment is really much closer than you think. Guest engagement apps provide hospitality professionals with the ability to manage their hotel operations, content, and marketing efforts through one platform. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Here’s a video that shows how it’s all done. Staff management apps are like the back-end version of a guest engagement platform. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. From a marketing perspective, technology allows hotels to target their prospects and customers better. Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. This means mobile check-in should be a priority for hotel management. In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to travel. Smart appliances and home automation solutions are a godsend for the hotel industry, with automated temperature control, lighting, alarms, TV, radio, blinds, and other technological innovation contributing to improved customer satisfaction, and improved services, while reducing overheads at the same time. Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. The latest technology allows guests use their smartphones as the room key, enabling them to proceed straight to their rooms. As a result, there are many positive effects on  hotel staff productivity, as well as overall guest satisfaction. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. Boston Security, for instance, is of paramount importance in the digital age, in terms of guest identities, address information, and financial data. guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. Better self-service. The latest technological advances contribute greatly to making check … Self check-in. With the technology growing in the mobile industry, it has become almost necessary for any business to be active on mobile and social media platforms and travel and tourism industry is not an exception. Digital Key in the Hotels. Smart hotel automation technology enables every smart device to communicate with each other and gives a world-class in-room experience to guests without even touching or moving your finger. Self check-in … Let’s review some trending new mobile technologies in the hospitality industry to help your business adapt and stay relevant in the digital age: Today’s guests enjoy self-service technology. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. Today’s customers are highly knowledgeable and see through marketing pitches instantly. Using Technology to Gain a Competitive Advantage in the Hotel Industry. Staff apps provide real-time communication between hotel staff, guests, HR, and operations. Data can be saved faster than in the past, just because of high hardware & speed and better software. As opined by Nyheim and Connolly (2013) implementation of technology in hospitality industry provides equal benefits to both customers and the organization. Kochi The most apparent manifestation of technology in the hotel industry is hotel bookings. Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location. Guests can communicate with hotel staff directly, which encourages personalised guest engagement. In additions, it will improve customer service by facilitating smooth staff engagement and communication. In addition, providing mobile check-in to guests encourages them to download the branded app of the property. There are many benefits associated with voice-activated guest rooms, and the hotel industry should leverage this technology as soon as possible. Complaints can be instantly tracked and resolved with a quick swipe on the app. 3. , 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. According to the Oracle Hospitality report. Given that customer retention and loyalty is at the core of any service-based business, … In addition, real-time demands and responses make it easier for hotel management to manage workflows. 5th international success with the UNWTO. Mobile technology has now enabled hotels to introduce digital key. You can find out more about browser cookies, Guest Engagement Platforms Became a “MUST”. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. Big Data and Big Data Protection. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism and hospitality industry and no player will escape information technologies impacts. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. With VR being used for entertainment and educational purposes, we are starting to see that many kinds of businesses can benefit from this technology, and the travel industry is no exception. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. Enhancing Guest Experience. around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. The internet also obviously makes accessing information easy, and transparent. Technology has contributed a lot towards this success. This not only reduces money loss but also provides added security to the property. The most apparent manifestation of technology in the hotel industry is hotel bookings. INFORMATION TECHNOLOGY INFORMATION TECHNOLOGY means the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data In today’s business environment, INFORMATION TECHNOLOGY … Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. In fact, the average ROI is 300% in sales. But the advantages of technology for the hotel industry are not just limited to the guest experience. Earlier this year, Amazon released Alexa for Hospitality, a hospitality-focused offshoot of its popular virtual assistant Alexa. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. The benefits of AR in the hospitality industry are two-fold: as a front of house application and as a back of house application integrated with other technologies, like an Enterprise Asset Management (EAM) or Computerized Maintenance Management System (CMMS) mobile application. AI Chatbots. Check this video to learn how guests at Yotel uses Robotic Luggage Storage. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. Mobile check-ins provide a smooth start to a positive guest experience and also decreases the need for large amounts of staff to manage the front desk. Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Download the case study. If you want to adapt your hotel business to the digital world by building your own branded app, you can request a demo or contact us. However, keeping abreast of the changing technology, and developing cutting-edge solutions based on such technology is a big challenge for hotels, and would, in any case, be a drag on their core focus. , a hospitality-focused offshoot of its popular virtual assistant Alexa. At large hotels particularly, the check in and check out procedures … In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. Five IoT Trends in the Hotel Industry Guest-room Automation – Guest-room automation provides a way for hotels to differentiate by keeping up with smart home technology to make the guest feel comfortable and make accommodations especially for their needs. Technology has transformed the lives of many people based on the way it has changed their way of doing things. Even though AI is regarded as the emerging technology trend, the hospitality industry has already experienced incredible benefits and wide impact on their business momentum. According to a recent survey conducted in 2013 entitled “Worldwide Social Network Users,” nearly 25 percent of the world’s population uses some form of social media regularly. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. According to the Oracle Hospitality report, 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. That’s why keeping up with the latest trends in technology is essential for hospitality management teams. A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. Our website uses cookiesto improve your experience. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. The most important benefit of a staff app is the improvement of internal staff communication. 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Otherwise, they will find themselves quickly outpaced by the competition. A mobile key is a digitally encrypted “key” on a guest’s mobile device. Hilton … Yotel in New York is using robotics and artificial intelligence to delight guests while making the most of small spaces. Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. Improving The Guest Experience. New technology provides the opportunity for a streamlined and simplified guest experience. A positive social media reputation works wonders in terms of hotel occupancy. Copyright ©2021 Fingent. If a customer is not satisfied with their stay, hotel managers can immediately make amends to turn around their experience, and ensure they leave the hotel with positive feelings. At WeBee, we create branded apps so your hotel to increase guest engagement and staff productivity. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. 1. AI is the next innovation poised to make an impact on hospitality. To do this, hotel managers can use a guest engagement app to identify and send notifications to guests. The manuscript investigated the impact that technology has had on the hotel and restaurant industry. Reputation Management Social media has forever changed the way brand marketing is conducted. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. One of the main benefits of smart technology is how it aggregates … With today’s travellers embracing a “digital-first” approach, hotels can gain a competitive advantage by implementing the right trendy technologies to exceed guest expectations. They increasingly rely on social media to seek reviews and recommendations from genuine travelers. 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